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Saturday, December 21, 2024

Go Woke, Go Broke: European Owners of Dodge, Jeep See Corporate after Sales Slump

The company said late Thursday that CEO Carlos Tavares will step down in early 2026...

(Headline USA) Stellantis, which makes Jeep and Chrysler vehicles, announced a number of significant leadership changes, including the timing of CEO Carlos Tavares’s retirement and the departure of its chief financial officer as it struggles to revive sales in North America.

The Netherlands-based company has faced criticism for turning all-American brands like Jeep and Dodge into woke mockeries of themselves in recent years by virtue-signaling in support of leftist identity politics.

It was not immediately clear if, as part of its corporate changes, it would follow the lead of other formerly woke corporations, including Ford, that have more or less abandonned their pursuit of objectives like diversity, equity and inclusion, as well as LGBT demands and a greater push for unpopular electric vehicles.

Chief Financial Officer Natalie Knight will be replaced by Doug Ostermann, the company’s chief operating officer in China. In addition to naming Ostermann’s replacement in China, Stellantis also appointed a new chief operating officers in North America and in Europe.

Stellantis is the world’s fourth largest automaker and in September it announced that it was looking for a successor for Tavares, 66, as part of a planned leadership change. Tavares’s five-year contract was a little over a year from its expiration date in 2026, but the company said at the time that it was possible he might remain in the job beyond that.

The company said late Thursday that Tavares will step down in early 2026.

Tavares has been under fire from U.S. dealers and the United Auto Workers union after a dismal financial performance this year, caught off guard by too many high-priced vehicles on dealer lots. Tavares has been trying to cut costs by delaying factory openings, laying off union workers and offering buyouts to salaried employees.

Stellantis slashed its earnings forecast last month, saying it needed to make larger investments to turn around its U.S. operations amid a wider industry slump and increased competition from China.

Stellantis said at the time that it was accelerating efforts to improve operations in North America, bringing dealer inventory levels to no more than 300,000 vehicles by the end of the year, instead of the first quarter of 2025 as previously planned.

Stellantis was created in 2021 through the merger of PSA Peugeot and Fiat Chrysler Automobiles. It said in a statement that the formal process to find Tavares’s successor has already begun.

The process is being led by a special committee of the board and will finish its work by the fourth quarter of 2025.

Shares of Stellantis fell nearly 5% at the opening bell Friday.

Adapted from reporting by the Associated Press

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