(Molly Bruns, Headline USA) After suffering through a barrage of woke criticism, Land O’ Lakes changed its logo to exclude the well-known Indian maiden, the Liberty Daily reported.
Or, as Twitter user Wilfred Reilly put it, “they literally removed the Indian and kept the land.”
They literally removed the Indian and kept the land. pic.twitter.com/ucJmFre7Zo
— Wilfred Reilly (@wil_da_beast630) March 9, 2022
Robert DesJarlait, son of the man who drew the Indian maiden, also known as Mia, for Land O’ Lakes in 1954, wrote an editorial in the Washington Post explaining how Mia has been tied up in all kinds of stereotypes.
State Rep. Ruth Buffalo, D-N.D., for instance, said the image went “hand-in-hand with human and sex trafficking of our women and girls… by depicting native women as sex objects.”
DesJarlait went on to explain that his father made Mia’s connections to the Ojibwe stronger by adding specific floral beadwork on her dress and the two points of wooded shoreline in the background.
“It was a place any Red Lake tribal citizen would recognize as the Narrows,” he explained. “where Lower Red Lake and Upper Red Lake meet.”
The Indian maiden is not the only iconic brand symbol to take a fall.
Aunt Jemima is another victim of rebranding, with the name changing to “Pearl Milling Company” in order to fall in line with woke standards.
Many have noticed that with all of the wokies crying “racism” at logos with people of color, eventually only branding with white people will remain.
I remain confused as to how society’s solution to the question “how do we prevent black people from being needlessly killed by police” was apparently to erase all minorities from in-store brands.
— Blueelectron (in solidarity with 🇺🇦) (@Blueelectron4) March 9, 2022
All non-white mascots have been eliminated. All white ones remain. Soon the same people that got rid of them will complain they’re no longer represented.
— Matt J (@matttheratjacob) March 9, 2022
Fixed it pic.twitter.com/t7gYm7gHW6
— Hurricane Elvis (@RogueKarma) March 9, 2022
