(Molly Bruns, Headline USA) In a desperate attempt to drum up some business, Bud Light marketing officials brought back the iconic “Bud Knight” ad campaign.
According to the Daily Caller, the Bud Knight was the central figure of the brand’s “Dilly Dilly” ad campaign, which ran from 2017 to 2019.
The group announced the mascot’s revival in a tweet from the Bud Knight’s account, which read “Yeah, I’m thinking I’m back.”
The announcement had the opposite of its intended effect, drawing even greater criticism.
“I’m thinking not,” said conservative pundit Sara Higdon, who attached a photo of a Bud Light sponsored stage at Toronto’s Pride festival less than a week ago.
I’m thinking not. 🤦🏼♀️ https://t.co/26qahWAulw
— Sara Higdon (@SaraHigdon_) June 26, 2023
“Is the armor tuck friendly?” commentator Benny Johnson asked jokingly, while another admonished, “Lets see you post some HR actionable material first.”
Consumers First Executive Director Will Hild offered his own take, cracking that “We now know who’s behind the mask…@BudLight went from Dilly Dilly to Dylan Dylan.”
We now know who's behind the mask…@BudLight went from Dilly Dilly to Dylan Dylan. pic.twitter.com/IVXIRZyegI
— Will Hild (@WillHild) June 26, 2023
Bud Light has gone to great lengths to regain their customers after recruiting transgender influencer Dylan Mulvaney in an ad campaign leading up to “Pride” month. The initial reasoning behind the endorsement of transgenderism was to abandon the so-called “fratty” image of the brand.
Since the release of the cans with Mulvaney’s face on them, Bud Light sales plummeted and they released several corny advertisements in half-hearted attempts to repair their image.
The initial attempt to recoup the brand was an ad with several wide shots of a Clydesdale galloping through American landscapes, accompanied by a nonsensical voice over.
A second attempt was made when the company thought to redesign the Budweiser aluminum bottles by adding camouflage.
The company has even struggled to give away beer for free.
Between the desperate pandering and recent revelations of ties to the World Economic Forum, Bud Light and their affiliated parent companies recently lost their sales crown to Modelo.
