(Jacob Bruns, Headline USA) In the wake of Bud Light’s Dylan Mulvaney advertisement debacle, the brand’s parent company, Anheuser-Busch, attempted to reverse course with a patriotic advertising campaign.
The ad, which tells of “a beer rooted in the heart of America,” was released on April 14, soon after the initial Mulvaney campaign began, the New York Post reported.
“This is the story of the American spirit,” the narrator says as the Clydesdale horses trot across the American heartland.
But, expressing the views of many Americans, celebrity podcaster Joe Rogan slammed the beer corporation on his show, The Joe Rogan Experience, for its too-little-too-late attempt to win back its alienated customer base.
“It’s like the f–ing dumbest, pro-America rah-rah [ad],” Rogan said, suggesting that the commercial was so formulaic that it could have been generated by artificial intelligence.
“That’s probably a ChatGPT 4.0 version of the perfect American commercial,” Rogan said. “That’s really what it is … But it’s so obvious what they’re doing.”
Rogan likewise turned his ire to Mulvaney, expressing the absurdity of the situation in which we find ourselves.
“And so they’re going to change that with this crazy attention w***e on day 365 of being a woman,” he said. “I mean, we are in a f***ing Coen Brothers movie.”
Rogan also had harsh words for Alissa Gordon Heinerscheid, the marketing guru who was recently put on a leave of absence by the beer corporation.
Prior to the Mulvaney experiment, Heinserscheid had previously stated in a video that “Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Rogan ripped Heinerscheid and her marketing underlings for “dismissing the people and like the humor of the people that liked Bud Light.”