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Monday, July 15, 2024

Bud Light Peddles New Designs, Buys Expired Cases of Beer

'How about this - we still boycott Bud Light & just donate directly to Folds of Honor instead?...'

(Dmytro “Henry” Aleksandrov, Headline USA) After Bud Light destroyed its brand by peddling a partnership with transgender huckster Dylan Mulvaney, the company has launched desperate counter-measures that include buying expired cases of Bud Light, promoting a new design of the infamous beer and implementing other marketing tactics.

Anheuser-Busch, Bud Light’s parent company, held a meeting at its US headquarters in St. Louis with distributors to discuss its strategy for dealing with the backlash, according to sources, the New York Post reported.

Sources who were briefed on the situation, including an anonymous distributor, said that among the new initiatives planned is a temporary redesign of its Budweiser and Bud Light aluminum bottles. The redesign is going to be a part of Anheuser-Busch’s efforts to save its brand during the 2023 spring and summer seasons.

Bud Light’s parent company will produce bottles with a camouflage print and images of the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders.

“How about this – we still boycott Bud Light & just donate directly to Folds of Honor instead?” Rogan O’Handley wrote on Twitter.

 

According to the Daily Wire, Anheuser-Busch is offering to buy unsold cases of Bud Light back from retailers, as sales continue to drop after people stopped buying beer from a company that pushed “trans” propaganda.

The Post also reported that Anheuser-Busch offered customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought Michelob Ultra products at some New York grocery stores this weekend.

Bud Light’s parent company has also resorted to pricing and coupon gimmicks for the beer to help push retail sales, investing heavily in sports marketing and incorporating the US military and country and western music, farmers, law enforcement and first responders into their advertising.

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