(Dmytro “Henry” Aleksandrov, Headline USA) After Bud Light destroyed its brand by peddling a partnership with transgender huckster Dylan Mulvaney, the company has launched desperate counter-measures that include buying expired cases of Bud Light, promoting a new design of the infamous beer and implementing other marketing tactics.
Anheuser-Busch, Bud Light’s parent company, held a meeting at its US headquarters in St. Louis with distributors to discuss its strategy for dealing with the backlash, according to sources, the New York Post reported.
Sources who were briefed on the situation, including an anonymous distributor, said that among the new initiatives planned is a temporary redesign of its Budweiser and Bud Light aluminum bottles. The redesign is going to be a part of Anheuser-Busch’s efforts to save its brand during the 2023 spring and summer seasons.
Anheuser-Busch has planned a huge marketing blitz this summer—in addition to temporarily redesigning their blue Bud Light aluminum bottles in camouflage, they’ll be doing a limited-edition Harley-Davidson can. 😂 pic.twitter.com/FTZWwI1mpf
— Julia 🇺🇸 (@Jules31415) May 22, 2023
Bud Light’s parent company will produce bottles with a camouflage print and images of the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders.
Bud Light and Budweiser to launch new temporary Camo beer bottles to try and appease conservative consumers in the wake of the brands sales slump from the ongoing boycott. 📉
🧾The brand has seen a -23.6% drop in sales vs last year (week ending May 6th).
The new bottle will… pic.twitter.com/9Icw7MZJhN
— Oli London (@OliLondonTV) May 17, 2023
“How about this – we still boycott Bud Light & just donate directly to Folds of Honor instead?” Rogan O’Handley wrote on Twitter.
Bud Light is redesigning its cans to add camouflage & donate some of its sales to Folds of Honor, which provides scholarships to family of fallen & disabled Vets
How about this – we still boycott Bud Light & just donate directly to Folds of Honor instead?https://t.co/1Lv5Er3ph9
— DC_Draino (@DC_Draino) May 17, 2023
According to the Daily Wire, Anheuser-Busch is offering to buy unsold cases of Bud Light back from retailers, as sales continue to drop after people stopped buying beer from a company that pushed “trans” propaganda.
The Post also reported that Anheuser-Busch offered customers a free T-shirt with the logo ‘Ultra Mom’ for anyone who bought Michelob Ultra products at some New York grocery stores this weekend.
Bud Light’s parent company has also resorted to pricing and coupon gimmicks for the beer to help push retail sales, investing heavily in sports marketing and incorporating the US military and country and western music, farmers, law enforcement and first responders into their advertising.
20 bucks for a case of beer that gives you 20 bucks back?
Bud light is GIVING AWAY Their beer probably in a desperate bid to make sales look like they are returning https://t.co/QXmRpQnL0Q
— Tim Pool (@Timcast) May 15, 2023