(Headline USA) Kellogg’s is the latest company to come under fire for embracing a radical LGBT agenda after its signature mascot “Tony the Tiger” was seen posing with transgender influencer Dylan Mulvaney at the Tony Awards this week.
Mulvaney, who identifies as a female, shared a video on Instagram linking arms with and posing for pictures with the Frosted Flakes mascot.
“Folks, we have a new boycott to add to the list and I’m truly sorry to say it because I love this brand,” conservative political strategist Joey Mannarino tweeted afterwards. “The Frosted Flakes mascot, Tony the Tiger, has just posed for a photo with Dylan Mulvaney and even acted like a fan. That’s always been my line. You associate with Dylan Mulvaney and you’re done with me.”
This isn’t the first time Kellogg’s has cozied up to the LGBT crowd. In 2021, the company partnered with the Gay & Lesbian Alliance Against Defamation to sell a pride-themed cereal called “Together with Pride.”
The cereal box showed the brand’s famous mascots, including “Tony the Tiger,” celebrating the gay rainbow, and included a box that encouraged children to add their pronouns to it.
Kellogg’s also featured Tony the Tiger in an Atlanta Pride advertisement, writing “At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity, and gender expression so that all employees can be authentic and fully engaged.”
The appropriation of the anthropomorphic cereal mascot, alongside Fruit Loops’ Toucan Sam (known for his rainbow-colored beak) is no accident.
Some members of the LGBT community have long suspected that Tony the Tiger’s famous red handkerchief is a subversive “hanky code” that signals his sexual fetishes. According to Onyx NY Northeast, the “hanky code” is a “longstanding tradition and means of communication within the LGBT community.”
“The hanky code is a color-coded system in which an individual wears a specific colored handkerchief in their back pocket(s) to inform others of their sexual interests and roles. Placing a hanky in the left pocket indicates the wearer’s alignment with a top/dominant role, while a hanky in the right pocket indicates the wearer’s alignment with a bottom/submissive role,” the group said.
It seems that Kellog’s has decided to lean into that interpretation of Tony and, in doing so, acknowledge that he is, per “hanky code” into the practice of “fisting.”
But Sugar Bear, the mascot of Post’s Golden Crisp cereal, had better look out if Tony’s hanky has a black stripe on it, which signals that the wearer is into “bears.”
