(Headline USA) Olympic medalist Sharron Davies called for a boycott of Nike this week after the company revealed an advertising partnership with transgender huckster Dylan Mulvaney.
Mulvaney posted multiple photos to social media this week modeling Nike’s women’s sports bras and leggings. The brand deal came just days after Mulvaney revealed Bud Light had designed honorary cans of beer with the trans face on them.
“Nobody really seems to be listening to the general public,” said Davies, the former United Kingdom swimmer. “And that’s what seems to be incredibly frustrating. So, the only way we can actually make these companies and make governments listen is to boycott with our wallet.”
Davies ripped the Nike advertisement as “literally a kick in the teeth to women,” and called on the public to protest the “total disdain that women are being treated with.”
“In the past, it was always seen as an insult to say, ‘run like a girl’ — and here we’ve got someone behaving in a way that’s very un-sportslike, that’s very unathletic,” she explained. Mulvaney’s videos about womanhood “feel like a parody of what women are,” she added.
Dylan Mulvaney is the new face of Nike women’s sports bras & leggings pic.twitter.com/SCoFxzavla
— End Wokeness (@EndWokeness) April 5, 2023
Davies pointed out that Mulvaney, as a man, doesn’t even have the need for a bra.
“Like you said, sports bras when there was nothing to put in the sports bra, when it’s really important that all women get proper support when they do sport. It just doesn’t make sense,” she said.
Country music star Travis Tritt similarly announced he would be boycotting all Bud Light and parent company Anheuser-Busch products.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” he said. “A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
