NASCAR driver Brandon Brown, whose Talladega win in October helped create the viral “Let’s go Brandon” chant, has signed an eight-figure deal with LGBCoin for the 2022 season.
Brown’s team announced this week that he agreed to a two-year sponsorship deal with the cryptocurrency, which was named after the “Let’s go Brandon” chant that became a euphemism for “F*** Joe Biden” when a NBC reporter misinterpreted the crowd’s chant while interviewing Brown in October.
The meme coin, nicknamed “America’s Coin,” achieved a market capitalization of more than $300 million in less than six months.
“I’m working to achieve my own American dream,” Brown said in a statement. “I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message.”
I’m excited to welcome @LGBcoin_io aboard my No. 68 Chevrolet Camaro as our 2022 NASCAR Xfinity Series full season primary partner!
Press release: https://t.co/yWfkonk8vO pic.twitter.com/s8PkfCtnVD
— Brandon Brown (@brandonbrown_68) DECEMBER 30, 2021
After his interview turned into a viral meme, Brown initially said he wanted to stay out of politics. But he now sees the situation as an opportunity to “build to the next level of competition.”
“From wondering if we would have the financial means to continue to compete, to my first major win (at Talladega no less), to becoming an unintentional meme, this past season was a rollercoaster,” Brown said.
“The support of sponsors like LGBcoin empowers us to be as competitive as possible and I’m looking forward to competing hard on the track in 2022,” he aded.
His decision to partner with LGBCoin after NASCAR rejected his team’s plan to feature the cryptocurrency’s livery during the 2022 season. Brown said he still plans to debut his No. 68 Chevrolet Camaro with a LGBCoin display during the NASCAR Xfinity Series season opener at Daytona International Speedway on Feb. 19.
