(Chris Parker, Headline USA) Some of the nation’s top food and supply manufacturers are cutting the portions of their products to cope with soaring inflation, yet another Biden burden on consumers trying to make ends meet.
In a trend dubbed “shrinkflation,” the packages containing everyday supplies remain the same size, but the contents have been reduced. Consumers are now getting less for their money as supply chain shortages continue to hurt struggling American families, reported the Daily Wire
The reduction in volume does not lead to a reduction in price; consumer simply get less for what they pay. It may seem devious, but companies say they have little choice. Replacing their stock of pre-printed packaging would cost even more resources at a time when resources are becoming scarce – as would replacing the specs at assembly lines for that packaging.
The trend is occurring on a global scale. The magnitude has surprised both consumers and economists.
There is still a psychological component: manufacturers know that consumers are more likely to notice smaller-sized packaging than reduced volumes.
Shrinkflation is coming from some of the nation’s biggest brands, including Angel Soft, which is reducing its toilet paper roles from 425 sheets to 320, and Honey Bunches of Oats, which is reducing the weight of its standard box to 12 ounces, down 17% from its standard 14.5 ounces. Folger’s Coffee has cut its container volumes from 51 ounces to 43.5.
The diminishing value of the American dollar has also put a strain on big brands and consumers. With supplies becoming more valuable and the dollar losing value, consumers are being forced to strain their budgets as layoffs and a recession loom.
Global inflation rose a staggering 7% last month, and that rise is expected to continue at its current pace at least through September.
