(Jacob Bruns, Headline USA) After promoting “plus-size,” LGBT and other “diverse” models in order to appease the woke hordes, fashionable lingerie brand Victoria’s Secret saw a massive drop in sales.
Now, in order to curb its financial shortfall, the corporation has decided to return to using more attractive models to sell its products, the New York Post reported.
🔥🚨DEVELOPING: Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales dropped. Here is their new commercial. pic.twitter.com/X5xlIpgWsz
— Dom Lucre | Breaker of Narratives (@dom_lucre) October 19, 2023
In justifying its initial decision to use less attractive models, the brand, which has always relied on sexualizing its products to the highest degree, decided to move away from its “hyper-sexualized” image.
But now, after the failure to sell lingerie by de-sexualizing the brand, Victoria’s Secret plans to bring “sexiness” back.
Despite the current difficulties, management still believes that “sexiness can be inclusive,” according to Greg Unis, brand president of Victoria’s Secret and Pink (the lingerie company’s subsidiary that targets teenage girls with its product and marketing).
“Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Unis said, while accepting the fact that a new marketing strategy is in order.
In order to make sexiness more inclusive, the brand had turned in prior years to none other than LGBT activist and former soccer player, Megan Rapinoe.
In 2021, Rapinoe became a spokesman for the brand while insisting that, prior to her arrival, it had been “patriarchal” and “sexist” for viewing women and fashion through a “male lens and through what men desired.”
But now, with profits down a full 5% from 2020, the lingerie brand’s hand has been forced.
Victoria's Secret swapped the angels for wokeness and Megan Rapinoe, it backfired.
Now they are ditching prioritizing wokeness over 'sexiness' after sales drop.https://t.co/f5POozUxmA pic.twitter.com/2vtQYS5Zmd
— OutKick (@Outkick) October 18, 2023
“Despite everyone’s best endevours, it’s not been enough to carry the day,” said chief executive Martin Waters, alluding to the promotion of obese, overweight and less attractive women.
“We’ve been insufficiently differentiated in this difficult market,” Waters continued, noting that, despite its commitment to diversity, the corporation’s “ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.”
