(Luis Cornelio, Headline USA) The leftist “news” channel MSNBC is facing a ratings crisis, with some of its advertiser-coveted viewership dropping to a two-decade low, according to Nielsen data reviewed by Fox News.
During the week of Nov. 6, MSNBC averaged just 38,000 viewers among adults 25-54, its lowest-rated non-holiday weekday since July 19, 2004.
As reported by Fox News, this demographic is widely prized by advertisers and is crucial for network revenue.
BREAKING: MSNBC ratings collapse to its lowest since July 19, 2004. 38,000 total viewers in the 24-54 age group. pic.twitter.com/Enk7M6Kt1i
— End Wokeness (@EndWokeness) December 2, 2024
Low viewership impacted shows like The 11th Hour with Stephanie Ruhle and Jose Diaz Balart Reports, both of which saw their smallest audiences ever.
Other shows—including Chris Jansing Reports, Deadline: White House and Katy Tur Reports—saw their worst days ever among the demos.
Several shows lost over 50% of their 25-54 audience. Among those shows are The 11th Hour with Stephanie Ruhle, All In with Chris Hayes, Chris Jansing Reports, Inside with Jen Psaki, The Rachel Maddow Show and Joy Reid’s ReidOut.
This slump couldn’t have come at a worse time, as MSNBC’s parent company, Comcast, announced cuts to cable channels, excluding NBC News and Bravo TV. CNN reports that MSNBC will be moved into “SpinCo,” a publicly traded cable programming company.
Tech mogul Elon Musk has hinted at purchasing MSNBC, while journalist Jack Posobiec says he’s recruiting investors to take control of the left-wing network.
Podcast host Joe Rogan joked about replacing Rachel Maddow if Musk buys MSNBC: “I will wear the same outfit and glasses, and I will tell the same lies.”
Along with viewership and Comcast scandals, MSNBC is under the scrutiny of its viewers after Joe Scarborough and Mika Brzezinski met with Donald Trump, despite having previously compared him to dictators.
Al Sharpton faces ethical scrutiny after his nonprofit quietly took a $500,000 donation from the Harris campaign ahead of his interview with Vice President Kamala Harris.
MSNBC conceded that Sharpton blindsided them with the donation. “MSNBC was unaware of the donations made to the National Action Network,” an MSNBC spokesperson told the Washington Free Beacon.
