Sunday, June 23, 2024

Target VP Was Board Member for K-12 Trans Advocacy Group

'I think we make really good decisions, and we add value for our shareholders... '

(Molly Bruns, Headline USA) The controversy around Target’s tucking swimsuits and satanic merchandise continued, as recent reports revealed the retailer’s vice president for brand marketing is a fervent gay activist.

According to Breitbart, Carlos Saavedra is currently board member of an activist group GLSEN, or the Gay, Lesbian & Straight Education Network—an organization that grooms K-12 kids.

Saavedra “leads Target brand stewardship and campaign development for initiatives including Holiday, Back-to-School/College, Target Run, Discovery, Inclusive Marketing, and Digital and Social engagement,” according to the Target website.

The VP started at Target in 2019 after working at PepsiCo for nearly 18 years. His work at the soda company largely involved finding ways to increase sales within cultural subgroups, such as Hispanics.

However, one article describing his coming out experience, published in 2005, suggested his tendency towards gay activism.

“You can bring your whole self to work rather than seeming isolated and distant because you can’t talk about what you do outside work,” he said.

Saavedra works closely with Jennifer Breeden Okun, senior vice president for design and packaging at Target, who is loudly pro-transgender and displays gay advocacy symbols on her LinkedIn profile.

Since Saavedra joined the Target team, the company donated more than $2.1 million to GLSEN and funded a documentary commemorating the group’s 25th anniversary.

Target’s CEO, Brian Cornell, defended the company’s decision to partner with a satanist to promote child mutilation, claiming it was “the right thing for our business.”

“I think we make really good decisions, and we add value for our shareholders,” he said in an interview on Fortune. “That’s part of why we’ve seen explosive top line growth. So I think the facts are in the results for us, and the things we’ve done from a DEI standpoint — it’s adding value.”

Shortly after the interview, Target’s stock price crashed by $140 per share and deprived shareholders of an estimated $9 billion combined.

Target premiered their “pride month” items a few weeks in advance, leading to a massive boycott as the store’s customer base—largely white, suburban mothers—rejected the trans invasion into the store.

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