(Molly Bruns, Headline USA) Taco Bell has announced that they will be hosting “drag queen brunches” at their locations to celebrate the LGBT community and create an “immersive fan experience,” giving new meaning to a fast-food run for the border.
I’m still not over being in the @tacobell Drag Brunch yesterday!! #tacobellpartner #tacobell #tacobelldragbrunch pic.twitter.com/i0gHD3Af9y
— Tenderoni (@Tender_oni) May 23, 2022
In a statement, Taco Bell also said they want to “further its mission to break down barriers to [LGBT] education” by partnering with the It Gets Better Project.
The It Gets Better Project targets young children, Big League Politics reported.
The company also discussed the “Live Más Pride Employee Resource Group,” which is an internal group that funds events such as drag queen brunch to “elevate the voices, stories and experiences of its community both internally and externally.”
Taco Bell hosted its premiere drag queen brunch in Chicago, which was given glowing reviews and excessive adulation by the New York Times:
“As drag brunch came to a close at a Mexican restaurant here last Sunday, the performers conga-lined their way through the crowd of about 40 party people who were just this side of tipsy on Brunch Punch.”
“But this was no standard drag brunch,” the outlet continued. “It was a Taco Bell Drag Brunch. And that wasn’t a microphone in the lead queen’s hand; it was a Grande Toasted Breakfast Burrito.”
The fast-food chain wasn’t entirely politically correct, however, butchering the spelling of ‘quesadilla’ for woke affect.
“That queen—a Mexican American performer called Kay Sedia (pronounced quesadilla)—was the M.C. at a Taco Bell Cantina down the block from Wrigley Field, wearing a frilly, skintight frock with the Taco Bell logo on the belly.”
The entire country is waiting with bated breath for the excessive cringe of Pride month, which starts on June 1.
Many big-name brands, such as The North Face and Target, have announced initiatives to increase gay engagement.