(Ezekiel Loseke, Headline USA) Bud Light’s share of the market has plummeted after it made a transgender diva the face of its brand, and now some Costco locations are signaling that they will not restock the once iconic brew brand.
Bud Light has received the Costco “star of death,” according to RedState.
The star of death is an asterisk on a product’s price tag, which indicates the store’s intention to not restock the product.
SHARKINTHEWATER, an anonymous account, posted photographs of Bud Light’s death star to Twitter.
COSTCO says… STAR OF DEATH for Bud Light * it will not be restocked. 🍻 pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 11, 2023
Bryan Henderson, a Twitter user that reports living in Phoenix, Ariz., also posted a picture of Bud Light bearing Costco’s death star, this one in response to Bud Light’s July 4 advertisement.
Even Costco is getting out of the game… pic.twitter.com/cUHE0CnPzr
— Brian Henderson (@aztraveldude) July 3, 2023
Colleen, a Twitter user who reported living in California, posted a sign of Bud Light Platinum at a steep discount, which also bore the Costco death star.
At Costco this morning, practically giving away Bud Light. pic.twitter.com/tsyymCZjT5
— colleen 🗣 (@plineytheelder) July 1, 2023
The extent of Costco’s refusal to restock Bud Light is not currently apparent. The locations of the posted pictures were not disclosed, and it is not clear if all Bud Light products, or only those photographed, are not being restocked.
The Washington Examiner reported reaching out to Costco for comment, but did not report a response by the retail giant.
Newsweek also reported reaching out to Costco for clarification, but did not publish a response from Costco.
Regardless of the scope of the drop, Bud Light is facing an unprecedented decline in popularity:
- As of this month, Bud Light is no longer in the top ten preferred beer brands, according to Yahoo!
- In June, Bud Light’s popularity dropped so much that it lost its position as the number one selling beer in America, a position it held for 20 years.
- This drop in popularity comes despite Bud Light literally offering its beer for free, with vouchers covering 100% of the cost of beer in May.
- The drop also comes amidst a desperate attempt by Bud Light to recapture its former customers, including producing camouflaged cans, donating to Veteran’s organizations, and a return to its previously beloved advertisement campaigns.
