(John Ransom, Headline USA) A Wisconsin-based spice company that ran an e-mail promotion calling Republicans racist in celebration of Dr. Martin Luther King Day, has taken to e-mail once again, but this time to beg for subscribers after a backlash regarding the initial e-mail.
“After starting the year with All Republicans are Republicans and following up with Republicans are Racists we’ve set a nice little Boycott Penzeys! surge in motion,” Bill Penzey, CEO of the Milwaukee-based company, wrote in an e-mail, according to the Washington Examiner.
“It certainly wasn’t unsuspected, but if it’s within your means, you picking up a small stack of Gift Cards would help.”
I used to buy Penzeys Spices until the day after the 2016 election- I got an email from the owner telling me how horrible the people who voted for Trump were. Haven’t bought a thing from them since. Buy Savory Spice. They are just as good, and they don’t send me nasty letters. https://t.co/ZC4ThRHKfm
— Ruth Peterson (@RuthAPeterson) January 30, 2022
The original e-mail wrongfully accused Republicans of lying about the violence behind the Black Lives Matters protests and purchasing guns to deliberately hunt and shoot black people.
“Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM wasn’t a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a Black person?” the e-mail from the CEO said, according to Fox News
“What a bunch of racists,” the CEO added.
However, it’s not just their e-mail business that is suffering, but the in-store locations are also hurting because of fear of COVID — not by shoppers, but by the company itself.
The company has chosen to close stores to in-person shopping nationwide in response to the spread of the omicron variant of the COVID virus and several stores have been recently closed permanently.
“Beginning January 1st,” said the company website, “our stores will be closed for in-store shopping. We’re hoping we can re-open sometime soon. Touchless pickup is still available at each store.”
Then the Cincinnati Business Courier reported that the company is closing its only Cincinnati location, according to a sign on its door.
“The sign did not give a reason for the closure,” said the Courier. “Someone who answered the phone at the Hyde Park location referred all questions to the company’s media relations team, which did not respond to a request for comment.”
Last year, the company closed its only North Carolina location, according to WRAL.