(Headline USA) LGBT activists are complaining that corporations are distancing themselves from leftist ideology and “caving” to conservative pressure.
“It’s just been a really stark contrast from years before,” said MI Leggetta, a self-described “non-binary” designer who runs “a gender-fluid sustainable clothing company,” of Pride month.
“Every single year, my friends and I and my colleagues always get these additional jobs,” Leggetta explained to Georgia Public Radio.
But this year those opportunities seem to have dried up.
Several other activists agreed with Leggetta’s assessment and blamed conservative boycotts of Bud Light and Target for companies’ hesitance to go woke.
“Companies are reevaluating all of their sponsorships and partnerships, and they’re trying to foresee those that might cause the most controversy,” said Daniel Korschun, an associate professor of marketing at Drexel University. “And I think they’re pulling back on those.”
Companies are looking at the financial losses Bud Light and Target have incurred since embracing radical LGBTism and are “scared to death” that the same might happen to them, said Erik Gordon, a business professor at the University of Michigan.
“I think some companies are whispering their support into sympathetic ears, whereas last year and the year before they were standing on top of the mountain with a megaphone,” Gordon said. “If that’s your approach this year, you need less creative work … you need a smaller group of influencers,” he said.
“Non-binary” TikToker Hina Sabatine confirmed that only smaller companies were looking for Pride month partnerships, “not as many big corporations.”
Sabatine said that in years past it was normal for LGBT creators to earn $120,000 in partnerships during Pride month, but that number has been cut in half this year.
LGBT activists “rely” on corporate America pushing Pride month, Leggett admitted.
“We as queer people in business and in the entertainment industry, all kind of rely on this every year, and kind of counted for our budgeting,” said Leggett.
