(Jacob Bruns, Headline USA) In order to affirm its commitment to social justice, equity and so-called body positivity, Dove—the soap and beauty-product brand owned by notorious European virtue-signaler Unilever—recently hired a morbidly obese Black Lives Matter activist to be its new pitchwoman.
Making matters worse, the girthy community organizer, Zyahna Bryant, gained notoriety for falsely accusing a fellow University of Virginia student of making racist remarks, the Daily Mail reported.
Bryant reportedly ruined a white student’s life after mishearing the student, Morgan Bettinger, and claiming that Bettinger threatened members of a 2020 BLM protest in Charlottesville, Va., that was obstructing traffic near the U.Va. grounds.
According to Bettinger, she told a truck driver who was driving in front of her soon before BLM rioters screamed obscenities after her, “It’s a good thing that you are here, because otherwise these people would have been speed bumps.”
Bryant, however, tweeted that Bettinger had said the protesters would “make good speedbumps.”
Bettinger was attacked from all angles soon thereafter–including a campaign to remove her from the university—but Bryant did not come clean until after the damage had been done.
Bryant has now been rewarded not only for her moral turpitude—which might have been considered a violation of the school honor code under different circumstances—but also for her unhealthy lifestyle.
She is partnering with Dove to promote “fat liberation,” which she claimed was something “we should all be talking about.”
In the video announcing the partnership, Bryant told her roughly 27,000 Instagram followers that she wants to raise awareness for fat people, who allegedly lack freedom.
“We should be centering the voices and experiences of the most marginalized people and communities at all times,” she noted, adding that it is important for fat people to unite in one, fat activist voice in order to change the world.
“So when I think about what fat liberation looks like to me, I think about centering the voices of those who live in and who maneuver through spaces and institutions in a fat body,” she said.
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According to the Daily Mail, Bryant’s activism as a young child also may have played a role in the Charlottesville City Council’s effort to illegally remove two Confederate statues—triggering the “Unite the Right” rally that resulted in the 2017 riot where far-right demonstrators clashed with violent Antifa counter-protestors, resulting in the death of a local activist.
Unilever, which owns several woke products, including Ben & Jerry’s, has likewise courted controversy, seeming to view backlash against its politics as a form of good publicity in the long term.
In 2021, Dove crowed about its plan to remove the word “normal” from its advertising in order to push a “more inclusive definition of beauty.”
The London-based parent company also threatened to boycott Facebook for allowing conservative content during the 2020 U.S. election.
However, it has come under fire from left-wing activist groups for an array of progressive sins, from deforestation and plastic pollution to the use of child labor and forced labor.
In 2017, Dove also faced boycott threats from the Left after a controversial ad that showed a black woman peeling off her skin to become a white woman.
Headline USA’s Ben Sellers contributed to this report.
