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Uterus-Shaped Cereal Seeks to ‘Normalize’ Menstruation

'There’s no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal... '

(Jacob Bruns, Headline USA) In an attempt to normalize conversations about menstruation at the breakfast table, the “feminine care” brand Intimina announced that it would soon launch a uterus-shaped breakfast cereal.

The cereal, which is called “Period Crunch,” will supposedly lead to conversations about sexuality with children of all ages.

In an attempt to “make a statement” with this shameless publicity stunt, the company made the pieces of cereal shaped like female reproductive organs, and also colored them with red dyes so that they appeared bloody.

Intimina says that though the cereal will never be sold in stores, one need only send in a request to receive a free box.

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According to Intimina’s Danela Zagar, the cereal is meant to encourage families to speak freely of formerly private matters.

“Because of the ongoing stigma around menstruation, period conversations remain difficult and embarrassing for people, even with loved ones.”

She also suggested that the family’s time gathering over a meal is the perfect opportunity to break barriers and have conversations about stigmatized topics.

“There’s no more normal and everyday a scene than the whole household sitting down together at the kitchen table and talking over a meal,” she said.

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“And if period conversations were truly normalized, then they wouldn’t be off this table — or off any table for that matter.”

Some took to Twitter to mock the absurdity of the idea.

 

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