(Jacob Bruns, Headline USA) Country music star Travis Tritt said he plans to boycott Bud Light and its parent company, Anheuser–Busch, after the company made transgender social-media personality Dylan Mulvaney the face of its brand, the New York Post reported.
Following the lead of fellow musician Kid Rock—who posted a video of himself shooting Bud Light cans after the announcement—Tritt made the announcement on Twitter, noting that he, and many others, planned to boycott the transgender-affirming beer company.
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023
Tritt noted in later tweets that he “was on a tour sponsored by Budweiser in the ’90s,” back in the day when Anheuser–Busch, among numerous other corporations, was “American-owned.”
The iconic St. Louis brewer was purchased in 2008 by Belgium-based InBev, the maker of Stella Artois.
“A great American company that later sold out to the Europeans and became unrecognizable to the American consumer,” Tritt said. “Such a shame.”
He added that many other artists were boycotting the company without making a public announcement, out of “fear of being ridiculed and canceled.”
“I have no such fear,” he wrote.
The initial announcement came on Saturday, when Mulvaney—a trans activist who has undergone facial-feminization surgery to look like classic movie starlet Audrey Hepburn—announced the partnership in two videos on TikTok.
In honor of what Mulvaney claimed was “365 Days of Girlhood,” Bud Light “sent me possibly the best gift ever, a can with my face on it.”
Mulvaney added a parallel Instagram post.
“Happy March Madness!!” Mulvaney wrote. “Just found out this had to do with sports and not just saying it’s a crazy month!”
View this post on Instagram
On Monday, following Mulvaney’s announcement, Kid Rock posted the video of himself shooting several cases of Bud Light with a semi-automatic rifle.
“Let me say something to all of you and be as clear and concise as possible,” he said.
