The U.S. Space Force revealed its new logo and motto this week as part of its effort to build the service’s brand and cultural identity.
Today we are proud to showcase the Space Force logo to the world. Over the next few hours, we will share the history and legacy of our new logo. pic.twitter.com/tKe8QCWEiG
— United States Space Force (@SpaceForceDoD) July 22, 2020
The black-and-silver service logo depicts a delta wing, which is also found in the Space Force seal and flag. Inside the delta are two spies, which represent “the action of a rocket launching into the outer atmosphere in support of the central role of the Space Force in defending the space domain,” according to the branch.
In the center of the delta, there is a star, “which symbolizes how the core values guide the Space Force mission,” the USSF explained.
Together, the four pieces of the logo symbolize “the joint armed forces supporting the space mission: Air Force, Army, Navy, and Marines,” the USSF said in a statement.
The Space Force motto is “Semper Supra,” meaning, “always above.”
It represents the service’s role in establishing, maintaining, and preserving the U.S.’s freedom of operations in the ultimate high ground, according to a Space Force spokesperson.
“This motto reminds us of the strategic imperative to ensure that our space capabilities and the advantages they provide the nation and our Joint and Coalition partners are always there. We can accept nothing less. Semper Supra!” the spokesperson said.
The logo was first introduced to the public in May when the Trump administration unveiled the USSF’s flag.
Critics were quick to point out that the delta wing looked like a Star Trek Starfleet knockoff.
However, USSF officials noted that the U.S. Army Air Forces was using the delta symbol as early as the 1940s.
The USSF recently selected more than 2,400 Air Force Airmen to permanently transfer to the new branch, and has already recruited 8,500 Airmen recruits to train in space-related specialties.
