The pet merchandise store recently launched an advertising campaign called “You Are Loved,” which will feature LGBT pet attire and accessories.
The collection includes such items as rainbow cat leashes and rainbow dog bikinis.
Kristin Shane, senior vice president and chief merchandising officer at PetSmart, said that she helped introduce the new line “to help pet parents and their pets celebrate the spirit of Pride and share our values of inclusion and unconditional love.”
According to Shane, it is the prerogative of the pet supplier to “elevate the voices and experiences of the LGBTQ+ community.”
The retailer has done so, she noted, with a particular eye to “our associates and the pet parents we serve, to members of the community and allies.”
As a part of the promotion, PetSmart announced that it is financially supporting the “LGBTQ+ community” with a $200,000 donation to GLSEN, an activist group founded by teachers who “knew that educators play key roles in creating affirming learning environments for LGBTQ youth.”
PetSmart is the latest company to telegraph its woke politics, despite a wave of backlash that has led others to rethink their corporate endoresements of the LGBT agenda.
After being unable initially to resist the siren call to virtue-signal their values, some, like Target and Bud Light, have later tried to placate conservatives, only to find themselves the recipients of threats from radical gay activists outraged by the betrayal.
Word of PetSmart’s campaign prompted some social-media users to declare it the latest addition to a growing list of boycotted companies.
— Chanel Pfahl 🇨🇦 (@ChanLPfa) May 24, 2023
“PetSmart wants your dog to celebrate queers,” Mark Dice, a right-wing commentator, wrote on Truth Social, sharing PetSmart’s customer service number.
“This is unacceptable. Please boycott,” tweeted a Twitter user.
“To @PetSmart – Congratulations! We just added PetSmart to our permanent boycott list,” another added.