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Friday, June 14, 2024

Bud Light Execs Backpedal after $6B Loss as Joe Rogan Defends Transgender Marketing

'Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer—not a political company. It was a mistake...'

(Dmytro “Henry” Aleksandrov, Headline USA) With conservative-driven boycotts of Bud Light beginning to eat into the company’s profit margin, top executives appeared to backpedal on the decision to partner with transgender social-media personality Dylan Mulvaney as a brand spokesman.

“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” an unnamed source told the Daily Wire, as reported by the Daily Caller.

“Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer—not a political company,” the source added. “It was a mistake.”

However, the damage already appeared to have been done—and the backpedaling, too little, too late for some consumers.

Anheuser–Busch InBev, parent company of Bud Light, has lost more than $6 billion in market value in the two weeks since Mulvaney announced the Bud Light deal, according to Breitbart.

Shares of the company have dropped nearly 5%, wiping out $6.65 billion of the company’s market capitalization, while many bars and distributors have reported a negative impact as well.

However, some trusted voices in conservative media, such as red-pilled libertarian Joe Rogan, were pushing back on the Right’s effort to cancel the iconic blue-collar brand.

On Wednesday, Rogan decided to defend the beer on his podcast while drinking Bud Light with his guest, comedian Sam Tallent, according to the Daily Wire.

“How is that the big deal? I think it’s goofy, because I think that person’s goofy,” he said, in reference to Mulvaney.

“But if you want to hire a goofy person, like, who gives a s***?” he continued. “It’s kind of hilarious. It was also just a can with that person’s face on it. That’s all it was. It wasn’t like something they were selling.”

Some Twitter users criticized Rogan’s position.

“Joe Rogan defended Bud Light. I mean I’ve only been calling this guy a flake for years (and getting crap for it) but hey… It’s cool to be right again, I suppose,” one Twitter user wrote.

Others suggested that Rogan was bought by the beer company.

“Looks like Bud Light dumped a s**tload of money into Joe Rogan’s bank account,” one Twitter user wrote.

Another user asked a rhetorical question.

“Why would we let the globalists throw their crap in our faces?”

Some people tried to explain why they boycott the brand.

“It’s the straw that broke the camel’s back and a lightning rod for all the feelings regular people have about the ‘you will respect us and give in to our demands or else’ nature of the trans movement,” one Twitter user wrote.

“It isn’t about the crappy beer. It’s about ALL of it and we’ve had enough.”

The rest suggested that Rogan either doesn’t care about how the current woke culture degrades womanhood or about cultural degradation itself.

Headline USA’s Ben Sellers contributed to this report.

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