Ruhle, who will continue as a senior business analyst across other NBC News programs, had been host of the 9 a.m. Eastern hour on the news network.
According to the conservative anti-bias watchdog Media Research Center, Ruhle already has built up a shameful legacy of injecting her politics in to coverage, making her an apt replacement for “Lyin’ Brian” on a network that considers Joy Reid and Rachel Maddow to be its marquee cash cows.
“While Ruhle doesn’t share the reputation of telling tall tales that her predecessor has, she does share one trait with him—a tireless zeal to attack conservatives and promote a leftist agenda,” wrote the MRC’s Geoffrey Dickens.
In a memo to staff, MSNBC President Rashida Jones said Ruhle will bring her “business acumen, hard-hitting interview style and original reporting” to the 11 p.m. Eastern hour. She’s expected to keep the format Williams originated before leaving the network in December, with a review of the day’s news and a centerpiece panel of three experts.
“Morning Joe,” with Joe Scarborough, Mika Brzezinski and Willie Geist as hosts and a rotating panel of guests, currently airs from 6 a.m. to 9 a.m. Eastern. It will take over the hour Ruhle is vacating.
Jones said the expansion “will give us an opportunity to extend the reach of the program, which has become so well known for its signature perspective and analysis, as well as its newsmaking interviews.”
The changes are expected to go into effect in a few months; no start date was given.
The network recently was rumored to have made the decision to cancel the race-hustling Reid, widely seen as their most bombastic and controversial host.
Maddow recently re-upped her contract to the tune of a cool $30 million.
Adapted from reporting by the Associated Press