According to Breitbart, the feminist candy will feature only the female M&Ms characters and will feature only green, brown and purple candies.
“We’re celebrating women across the country who are flipping the status quo!” M&Ms tweeted. “Help us shine a spotlight by nominating a woman in your life who is breaking barriers and paving a new path.”
We're celebrating women across the country who are flipping the status quo! Help us shine the spotlight by nominating a woman in your life who is breaking barriers and paving a new path. Head to https://t.co/fgwVEG4joI to learn more! pic.twitter.com/YRxOXvPhXb
— M&M'S (@mmschocolate) January 5, 2023
Women who are nominated could be featured on M&Ms social media platforms and could win $10,000 “to further fund their mission.” There are no limitations on who can be nominated, the company only requests “women who are changemakers, innovators and out-of-the-box movers and shakers.”
Mars will also be donating $1 for every flipped pack to “support the next generation of women flipping the script in creative industries.”
Milk chocolate, peanut butter and peanut candies will be available in the feminist packaging.
M&Ms has been working to woke-ify their brand since January 2022, when they announced they would better honor its “global commitment to creating a world where everyone feels as they belong, and society is inclusive.”
This included changing the green M&M character from a “sexy girl” wearing go-go boots to a “hypewoman” wearing sneakers. The brown M&M is still bespectacled, but got a new slogan saying she’s “Not bossy. Just the boss.”
The company also introduced their first female peanut M&M “spokescandy,” who is purple, in order to push “acceptance and inclusivity.”
“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self — our new character reminds us to celebrate what makes us unique,” said Jane Hwang, global VP at Mars Wrigley.
The debut of the purple M&M was accompanied by a cringe-inducing music video, featuring a song called “I’m just gonna be me.”