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Tuesday, June 18, 2024

Levi’s Uses AI-Generated Non-White Models to Advance ‘Diversity,’ Faces Backlash

'We do not see this pilot as a means to advance diversity or as a substitute for the real action that must be taken to deliver on our diversity, equity and inclusion goals and it should not have been portrayed as such...'

(Dmytro “Henry” AleksandrovHeadline USA) Woke Levi Strauss & Co. recently announced a partnership with an AI company to create computer-generated fashion models to “advance diversity,” but received a backlash from the woke mob itself.

The company announced a partnership with Lalaland.ai, a digital fashion studio that curates computer-generated models on March 22.

“Later this year, we are planning tests of this technology using AI-generated models to supplement human models, increasing the number and diversity of our models for our products in a sustainable way,” a company statement stated.

“Lalaland.ai uses advanced artificial intelligence to enable fashion brands and retailers to create hyper-realistic models of every body type, age, size and skin tone. With these body-inclusive avatars, the company aims to create a more inclusive, personal and sustainable shopping experience for fashion brands, retailers and customers.”

Amy Gershkoff Bolles, Levi’s global head of digital and emergency technology strategy, doubled down on virtue signaling.

“We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”

The decision, however, wasn’t well received by leftists and the San Francisco-based corporation went into damage-control mode this week, Blaze News reported.

In its Tuesday statement, the company said that replacing non-white models with AI fakes is not something Levi’s sees “as a substitute for the real action that must be taken to deliver on [its] diversity, equity and inclusion goals.”

“Our recent announcement of a partnership with Lalaland.ai did not properly represent certain aspects of the program. For that, we take responsibility,” the company stated.

“We do not see this pilot as a means to advance diversity or as a substitute for the real action that must be taken to deliver on our diversity, equity and inclusion goals and it should not have been portrayed as such.”

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