(Jacob Bruns, Headline USA) Seth Weathers, a conservative businessman, has announced the launch of an alternative beer brand that will not mock its customers like Bud Light, Fox Business reported.
Weathers, also known as Conservative Dad, announced the new beer, Ultra Right, in a recent video via Twitter.
Despite efforts by some conservatives—including Donald Trump Jr.—to rally in its defense, Bud Light, an offshoot of Anheuser–Busch, has seen an estimated 17% drop in sales after the company’s decision to name transgender social-media personality Dylan Mulvaney as a brand ambassador.
Weathers described his product, created in partnership with Big Kettle Brewing in Gwinnett County, Georgia, as “100 percent woke-free American beer.”
Currently, the price of a six-pack is a steep $19.99. Weathers, however, promised that costs would be cut soon, leading to lower prices.
Despite the cost, Ultra Right Beer is expected to reach $1 million in sales by the end of the week, amounting to 20,000 six packs.
Weathers also said that Ultra Right Beer, though interested in brewing beer, is more broadly an attempt to put a nail in the coffin of woke organizations that have embraced the controversial ESG movement, valuing a company’s social agenda ahead of its profits.
“This is more than a beer company, it’s a movement of people who are speaking up and saying no. We’re done. This is our line in the sand,” Weathers said in a Tuesday interview.
He later added that the Right must be opportunistic when the Left slips up, as Bud Light appears to have done.
“Conservatives: We only get one shot, do not miss your chance to blow up Big Corporate’s hold on us. This opportunity comes once in a lifetime,” Weathers said, encouraging beer drinkers to continue to boycott all Anheuser-Busch products.
The beer CEO is also the man behind the Freedom Speaks Up apparel and gift company, which sold “Let’s Go Brandon” Christmas wrapping paper among other gag gifts last December.
He reported that Freedom Speaks Up had sold 1,000,000 square feet, or 12,000 pounds, of the wrapping paper, which was sold for $20 per roll plus shipping costs.
