Quantcast

Analyst: 2 Million Netflix Subscribers QUIT After ‘Cuties’

'Might have reached levels that were some eight times August’s churn rate...'

Wells Fargo analyst Steven Cahall estimates that Netflix will lose 2 million subscribers in U.S. and Canada after the streaming service released the child exploitation film, Cuties.

Netflix will still net 2.5 million subscribers globally, about half of Cahall’s earlier projection of 5 million new subscribers.

But he does not foresee any long-term ramifications for Netflix’s sexualization of prepubescent girls, according to The Hollywood Reporter.

“We think the current controversy and elevated churn is essentially a flash in the pan for Netflix,” he said.

...article continued below
- Advertisement -

Cahall said Netflix will lose about 2 million U.S. and Canadian subscribers in the third quarter, which ends Wednesday, instead of gaining 500,000 subscribers as he had previously predicted for the quarter.

The U.S. and Canadian audience “bears the brunt of the Cuties detractors,” he said.

“If we are to believe reports, then Netflix faced a short-lived but potentially stark churn uptick in September due to controversy around Cuties,” he said. “We think this could weigh more heavily on third-quarter net adds than investors realize so we reduce our estimate for global streaming net adds. … Given how strong Netflix is as a service we’re loathe to get too negative, but our churn analysis does imply some meaningful pressure.”

Netflix’s typical “churn”—the number of people who cancel their subscriptions in a month—is about 3.5 to 4 percent.

...article continued below
- Advertisement -

But an analysis shows that September churn “might have reached levels that were some eight times August’s churn rate.”

“If we assume that churn increased five times for a single week due to Cuties, it implies … 28 million deactivations in the third quarter,” Cahall’s analysis found.

There is some reason to believe, however, that the controversy surrounding Cuties led some people to seek out the movie, according to The Hollywood Reporter.

When surveyed, 52 percent of respondents said they watched Cuties simply because of the cultural battle surrounding it.

After they watched the movie, 65 percent of respondents either strongly agreed or somewhat agreed that Netflix should not stream the movie.

- Advertisement -

TRENDING NOW

House Dems SHOCKED That Trump Asked DOJ to Declare Stolen Election ‘Corrupt’

(Headline USA) Democrats engaged in a partisan display of political theater on the House Oversight Committee feigned shock and indignation that then-President Donald Trump...

Is Corporate US Media Finally Rejecting ‘Russian Collusion’ Narrative?

(Aaron Mate', RealClearInvestigations) For more than four years, Western media outlets have exhaustively claimed that President Vladimir Putin of Russia waged a sweeping influence...

Ashli Babbitt’s Mom Was Told Sen. Feinstein Had No Time for Her

The mother of Ashli Babbitt revealed this week that when she called the office of Sen. Dianne Feinstein, D-Calif., office after her daughter was...

Cuomo Begs Employers to Force Return of Workers He Drove Away w/ Lockdowns

Democrat New York Gov. Andrew Cuomo begged employers to bring their employees back to the office by Labor Day, claiming remote work could put...

Grassley Fumes at NIH’s Weak ‘Explanation’ for Wuhan ‘Gain-of-Function’ Research

Sen. Chuck Grassley, R-Iowa, slammed the National Institutes of Health for failing to explain why federal grant money was given to China’s Wuhan Institute...

Freedom Caucus: Cheney, Kinzinger ‘Chose to Leave’ GOP; Pelosi’s ‘Reign’ Must End

Republicans in the House Freedom Caucus are pushing GOP leadership to expel Reps. Adam Kinzinger, R-Ill., and Liz Cheney, R-Wyo., from the conference, arguing...

Justice Dept. Says IRS Must Give Trump Tax Returns to Congress

(Headline USA) The Justice Department, in a reversal from the previous administration, says the Treasury Department must provide the House Ways and Means Committee former...

Taxpayer-Funded NPR Greenlights Its ‘Reporters’ to Be Activists & Protesters

A government-funded media institution borne out of the goal to promote objectivity and prevent media bias has now become one of Marxist cancel-culture's leading...

House Oversight Dems Hold Political-Stunt Hearing w/ Super-Spreading Texas Scofflaws

Impeachment-peddling hack Rep. Jamie Raskin, D-Md., undertook a new crusade to spread disinformation about election-integrity reforms as part of a hearing Thursday for the...
- Advertisement -