(Joshua Paladino, Headline USA) Black multimillionaire Byron Allen filed a $10 billion lawsuit against McDonald’s for alleged racism in its advertising practices, and a radical Obama-appointed judge approved a hearing for the frivolous case, Fox Business reported.
U.S. District Court Judge Fernando Olguin ruled that McDonald’s Corporation must defend itself against Allen’s “racial stereotyping” claims. Allen must prove that McDonald’s is violating the United States and California’s civil rights laws in its advertising decisions.
In the lawsuit, Allen said that McDonald’s has placed his two companies, Entertainment Studios Networks Inc. and Weather Group LLC, in an “African American tier” that works with a different advertising agency and a smaller budget than other televsion companies.
By placing these two companies in a low-priority advertising category, McDonald’s has denied Allen the “vast majority” of its advertising dollars.
Without issuing a final ruling, Olguin decided that Allen presented enough evidence to let the case proceed.
“Taken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination,” Olguin wrote.
McDonald’s lawyer Loretta Lynch, the former U.S. attorney general under President Barack Obama, defended the company against Allen’s allegations.
Lynch said McDonald’s can prove that it has based its decision on “revenue, not race.”
“Plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” she said.
Allen has 11 stations under his two companies. Entertainment Studios Networks has seven stations. The audience share for five stations is so low that Nielsen could not determine its viewership. Two stations, Justice Central and Comedy.TV, had 11,000 and 1,000 primetime viewers, respectively.
Allen has filed two previous discrimination lawsuits for $10 billion—one against AT&T’s U-verse division and DirecTV in 2014, and another against Charter in 2016. Both cases reached settlements.
Allen’s failing television stations use the sue-and-settle-to-survive business model, while claiming anti-black discrimination.
