The Trump Media and Technology Group (TMTG), which is aiming to be the social media king for conservatives under the Truth Social brand, announced that it was entering into an agreement with Rumble for video and other services, according to the company’s press release.
“As part of the partnership, Rumble will deliver video and streaming for TRUTH Social. TMTG and Rumble are also in exclusive negotiations for Rumble to provide infrastructure and video delivery services for TMTG’s Subscription Video On-Demand product, TMTG+,” said TMTG.
— Patrick Brennan – Global Media Buzz (@GlobalMediaBuzz) December 15, 2021
TMTG had previously entered into an agreement with a special purpose acquisition company, called Digital World Acquisition Corp to become a public company.
“Earlier in October, Reuters reported that the merger with TMTG has delivered a potential windfall of $420 million for DWAC’s main backer, Patrick Orlando, who has been trying for a decade to reinvent himself as a serial dealmaker,” reported Reuters about the deal.
The move with Rumble helps the company build out its video capabilities.
“As part of our mission, TMTG continues to align with service providers who do not discriminate against political ideology,” explained Trump about the Rumble deal. “Therefore, I have selected the Rumble Cloud to serve as a critical backbone for TMTG infrastructure.”
During the 2020 presidential campaign, Trump and many of his conservative allies were banned from various social media platforms such as Twitter, Facebook and YouTube in a way that left many observers believing that the bans had more to do with supporting Joe Biden than they did with anything Donald Trump said.
But the mainstream media painted it as a move to stop violence incited by Trump.
“The moves are meant to guard against further efforts to incite violence and come after months of Trump’s relentless and unfounded allegations of voter fraud and his refusal to accept his loss in the 2020 election,” reported the Washington Post.
Chris Pavlovski, the founder and chief executive officer of Rumble, said about the deal, “Rumble was designed to be immune to cancel culture, and we are at the forefront of a movement that believes everyone benefits from access to a neutral platform that hosts diverse ideas and opinions.”