Once again, he has decided to use his freedoms to “create an alternative” to corporations that actively have aligned themselves with the extreme Left
“You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac said. “And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.”
Isaac announced the launching of the brand in an interview with Prager U’s Amala Ekpunobi for the documentary Unwoke Inc.
“UNITUS is a sports and apparel company, and the basis of it for me is freedom,” Issac explained. “We can be proud of what we believe in. We don’t have to hide or be ashamed of it.”
Isaac, a forward for the Orlando Magic, cited his Christian faith as his reason for rejecting the Black Lives Matter movement and the NBA’s wholehearted embrace of the ideology.
Some of the clothing in the interview announcement even featured Christian symbolism.
Twitter users responded to the announcement with overwhelming gratitude and excitement.
“We need more young conservatives who are not afraid to stand up for what they believe,” said one user. “I’m happy to support Jonathan Isaac and anyone who stands up for truth and honor.”
We need more young conservatives who are not afraid to stand up for what they believe. I’m happy to support Jonathan Isaac and anyone who stands up for truth and honor.
— sicilianpapabear (@Sicilianpapa) June 5, 2023
Several users promised they would shop at the new store come August, when the inaugural line is scheduled for release.
The short documentary also featured Vivek Ramaswamy, author of Woke, Inc. and current presidential candidate; Jeremy Boreing, Daily Wire co-founder and founder of Jeremy’s Razors; Amanda Ensing of Elevate Beauty; and Michael Farris, founder of Patrick Henry College.
The documentary encouraged its viewers to “make a cultural impact by providing non-work alternatives in academia, culture and business.”