Quantcast

LEGO Vows to Make Toys ‘Gender Neutral’

'Plastic blocks are gender biased?'

Toymaking giant LEGO vowed this week to remove “gender biases” from all of its toys after a study found that girls are less likely than boys to play with LEGO sets.

“The company will ensure any child, regardless of gender identity, feels they can build anything they like,” LEGO said in a statement, adding that it wants all of its products to be “free of gender bias and harmful stereotypes.”

It is unclear what exactly LEGO plans to do to bring about these changes.

In a statement to NBC News, however, the company specified that it will change its marketing strategies to focus less on gender and more on “passions and interests.”

...article continued below
- Advertisement -

LEGO also plans to launch a “diversity and inclusivity playbook” for its product design and marketing teams.

The announcement comes just a few days after California’s Democrat Gov. Gavin Newsom signed into law a bill that requires all large retailers to make their toy sections “gender neutral” by 2024.

The bill claims that marketing certain toys towards boys and others towards girls is “inappropriate” and harmful.

State Republicans pushed back on the bill, slamming it as yet another attempt by the government to tell parents what to do with their children.

...article continued below
- Advertisement -

Other conservatives mocked both the California bill and Lego’s announcement:

- Advertisement -

TRENDING NOW

Rep. Ilhan Omar Blames Police for Crime Surge

If a city experiences a dramatic and lethal surge in its crime rate, the obvious culprits aren’t the crooks and criminals who are breaking...

RINOs Jeff Flake, Cindy McCain Confirmed as Biden Admin. Ambassadors

The Senate confirmed RINOs Jeff Flake, a former Arizona senator, and Cindy McCain, wife of the late John McCain, as ambassadors for President Joe...

CNN Cameraman Arrested for Threatening to ‘F—ing Kill’ Matt Gaetz

Police officers arrested Eugene Huelsman, a camera operator for ABC, CNN and NBC, because he threatened to murder Rep. Matt Gaetz, R-Fla., and his...

Out-of-Touch White House Oblivious to Growing Anti-Biden Movement

President Joe Biden and his hapless administration claim to be unaware of the growing movement voicing opposition to him and his leftist cronies, the...

Soros Helps Fund New Phony ‘Fact Check’ Operation

Believing that the what the world really needs is a new progressive “fact-checking,” outfit leftist oligarch George Soros has teamed up with former Democrat...

Blinken Pushes for Taiwan UN Membership, Stoking Chinese Tension

The Biden administration said that it backs full UN participation by Taiwan further reinforcing the notion that the U.S. will eventually recognize Taiwan as...

FBI Blocks House GOP from Probing Jan. 6

The FBI has made clear that it has no interest in participating in a non-partisan investigation into the events of Jan. 6, 2021. Mollie Hemingway...

More Workers Sue US Nuclear Lab over Vax Mandate

(Headline USA) Another group of workers is suing Los Alamos National Laboratory over its COVID-19 vaccine mandate, arguing that the requirement discriminates against employees...

Mainstream Media Attacks Don Jr. for T-Shirt Mocking Alec Baldwin

The leftists of social media have attacked Donald Trump, Jr. for promoting a T-shirt mocking political activist, killer and actor Alec Baldwin, who shot...
- Advertisement -