The results look fantastic for Republicans ahead of Tuesday’s midterm election. Leading the most-searched terms were jobs, taxes, firearms and Donald Trump.
The database presents two kinds of data points: “absolute interest,” which is the overall interest in a topic in the district; and “relative interest,” which is the interest in that topic in relation to other districts’ searches for the same issue.
Axios clarified, for example, that “people in Montana’s 2nd Congressional District have been searching about “jobs” less frequently than people in most other districts. Thus, the topic has low relative interest there.
In the same district, however, people search “jobs” more than any other topic listed. So “jobs” still comes in as No. 1 for “absolute interest.”
Among the top 20 terms the database tracked, conservative issues did not have a “medium” ranked topic.
However, homeschooling and school boards ranked “low,” while mask mandates and border wall ranked “very low.”
It also reported that Democrats had made abortion a massive priority for this election in spending and rhetoric. Unfortunately for Democrats, the national average ranks abortion as “very low.”
Only a handful were considered to be issues on which Democrats had campaigned heavily or have traditionally emphasived as being top priorities. Ukraine placed at No. 7, followed by Joe Biden at No. 8.
Terms including abortion, gay marriage, antisemitism, gender identity, gender equality and transgender sports were ranked “low” or “very low” interest. One Democrat mainstay, race, was ranked of “medium” interest.
The only “high-interest” topic that may align with Democrats was wages. However, both Republicans and Democrats have expressed concern over wage stagnation, with former President Donald Trump having made it a centerpiece of his 2017 inaugural address.