“We were met with immediate and overwhelming support. But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full-time co-founder at Good Pillow,” Hogg wrote on Twitter. “After many discussions with William and my friends, family and mentors, I made the good faith decision to allow William to bring our vision to life without me.”
7: Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC. I want to thank Will for his partnership and wish him absolutely nothing but success with the future of Good Pillow.
— David Hogg (@davidhogg111) April 10, 2021
Hogg launched Good Pillow alongside activist and tech CEO William LeGate with the goal of dethroning Lindell’s MyPillow.
“Mike isn’t going to know what hit him, this pillow fight is just getting started,” Hogg said in February, adding Good Pillow would prove that “progressives can make a better pillow, run a better business, and help the world be a better place while doing it.”
LeGate said he still plans on running Good Pillow, though it’s not clear when the company will actually be up and running.
In February, Hogg said they were having trouble finding a “unionized pillow manufacturer” they could work with.
This week, LeGate said the launch date was “at the mercy of broader geo-political issues.”
.@williamlegate will continue serving as CEO & we will be more active on social media in the coming weeks as we continue to expand the team. We appreciate everyone’s patience as we do what they said was impossible: building a purpose-driven company to compete with Big Pillow 🙂
— #GoodPillow (@GoodPillowCo) April 10, 2021