(Headline USA) CNN’s brand-new streaming service, CNN+, is shutting down only a month after launch.
In a Thursday memo, incoming CNN chief executive Chris Licht said the service would shut down at the end of April.
CNN+ launched when its parent was still part of AT&T. It combined with Discovery earlier this month in a new company, Warner Bros. Discovery, under Discovery CEO David Zaslav, who had his own vision for CNN and its Warner siblings.
In his memo, Licht said consumers wanted “simplicity and an all-in service” rather than “stand-alone offerings.”
Discovery had previously suggested that it wanted to merge the new company’s separate streaming services, which include Discovery+ and HBO Max, into a single app.
Licht said some CNN+ content will wind up on other company networks, and the streaming service’s employees will get opportunities to apply for jobs elsewhere inside Warner Bros. Discovery. The head of CNN+, Andrew Morse, is leaving the company.
“While today’s decision is incredibly difficult, it is the right one for the long-term success of CNN,” Licht wrote. “It allows us to refocus resources on the core products that drive our singular focus: further enhancing CNN’s journalism and its reputation as a global news leader.”
Under AT&T, there were $100 million in development costs and some 500 employees assigned to building out CNN+.
The service had attracted big names for its lineup, from former Fox anchor Chris Wallace to food-media star Alison Roman, as part of the company’s effort to appeal to younger people with a streaming news service as cable news audiences age.
There had been skepticism that a paid news streaming service would attract interest from consumers, who already have available a slew of online TV.
While Fox has a paid streaming service, Fox Nation, other major TV news organizations make their apps available free.
Former President Donald Trump, a longtime nemesis of the network under past CNN president Jeff Zucker, issued a statement in response to the news.
“Congratulations to CNN+ on their decision to immediately FOLD for a lack of ratings, or viewers in any way, shape, or form,” Trump wrote.
“It was like an empty desert out there despite spending hundreds of millions of dollars and the hiring of low-rated Chris Wallace, a man who tried so hard to be his father, Mike, but lacked the talent and whatever else is necessary to be a star,” he continued. “In any event, it’s just one more piece of CNN and Fake News that we don’t have to bother with anymore!”
Adapted from reporting by the Associated Press
