(Mark Pellin, Headline USA) It doesn’t matter who Chris Wallace is talking to, viewers aren’t interested.
The former Fox News anchor’s show at CNN, Who’s Talking to Chris Wallace?, averaged a measly 365,00 viewers in January, the worst ratings-month since it debuted last spring after CNN scuttled its disastrous streaming platform, CNN+, which collapsed less than two months after its launch.
A closer look at the numbers reveals even worse news for Wallace. Only 48,000 of the record low viewers were in the coveted 25- to 54-year-old demographic, according to Nielsen data.
By comparison, Fox News’s Sunday Night in America with Trey Gowdy averaged more than 1 million viewers in January, with more than double the number of key demographic viewers.
On Sunday, the Wallace show’s last airing of January, his viewership average dropped to 323,000 overall and 38,000 in the 25-54 demographic. Wallace’s ratings were trounced not only by other news shows, but by the likes of The Legend of Bigfoot, Girl Meets Farm and Sewer Divers.
Advice and career guidance for Wallace from the Twitterverse was brutal.
Learn to code.
— Matt Dubiel (@MattOnAir) February 2, 2023
“Go woke, go home,” advised Josh Barnett, while Shawn Thompson qualified, “Short of time travel? No.”
Shouldn’t it be called “Who Cares Who’s Talking To Chris Wallace?”@catturd2 pic.twitter.com/LbzewiwxYL
— Joe “I’ll take Ultra MAGA over Mega Moron” Friday (@InsurancePlanX) January 31, 2023
CNN viewership numbers were equally dismal during the morning hours with recently demoted Don Lemon’s show, co-hosted with Poppy Harlow and Kaitlan Collins, crashing to its lowest ratings since its launch. The show averaged only 331,000 viewers, while rivals Fox & Friends had nearly 1 million and Morning Joe drew 760,000.
CNN’s ratings woes weren’t limited to Wallace and Lemon. For the first time since 2014, CNN failed to attract at least 450,000 primetime viewers and slid to only 93,000 in the critically important 25-54 age demographic and 417,000 viewers for total day viewers with 80,000 in the demo.
By comparison, Fox News logged 1.4 million viewers and 176,000 in the demo and MSNBC had 943,000 viewers and 91,000 in the demo.
The trend of disappointment continued for CNN in primetime, where compared to the networks nearly decade-long low viewership, Fox News logged 2 million viewers, 256,000 in the demo, and MSNBC had 943,000 viewers and 91,000 in the demo.