(Dmytro “Henry” Aleksandrov, Headline USA) After firing a lot of its writers, the leftist Buzzfeed plans to use artificial intelligence [AI] in the coming months to create content.
BuzzFeed Chief Executive Jonah Peretti sent a memo to staff, in which he said the company will be aiming to “lead the future of AI-powered content” and “maximize the creativity of our writers, producers, and creators and our business,” according to The Hill.
“If the past 15 years of the internet have been defined by algorithmic feeds that curate and recommend content, the next 15 years will be defined by AI and data helping create, personalize and animate the content itself,” he said in the memo.
“Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation (content). AI opens up a new era of creativity, where creative humans like us play a key role in providing the ideas, cultural currency, inspired prompts, IP and formats that come to life using the newest technologies.”
Peretti also said Buzzfeed plans to publish AI-inspired content as part of would-be its “core business,” enhancing the quiz experience, informing the outlet’s brainstorming and personalizing its content.
Buzzfeed is not the only company that decided to experiment with artificial intelligence to create content in recent weeks.
This week, a news outlet CNET needed to pause using the technology after it issued a series of corrections on content generated by the new AI software.
The reason why Buzzfeed decided to use AI to produce content is because of conducting massive layoffs and partaking in other cost-cutting measures because of financial problems. Last month, Buzzfeed laid off a reported 12% of its workforce.
“We’ll fight for revenue and manage costs through this recession. We’ll build the best platform for creators. We’ll lead the future of AI-powered content. Throughout it all, we’ll stay true to our mission,” Peretti wrote in the memo.
“Together we can build the future of media. It will be a worthy challenge and an exciting adventure.”
