(Dmytro “Henry” Aleksandrov, Headline USA) Budweiser teamed up with Harley-Davidson to make a commercial that is more appropriate for beer-drinking people after Anheuser-Busch — the parent company — faced an enormous backlash from its Bud Light ad with Dylan Mulvaney.
According to the Daily Mail, the commercial featured a gray-haired, male mechanic working on a Harley bike. After that, the commercial showed three men drinking Budweiser beer.
“The greatest legacies are built with grit and resilience, one detail at a time. Limited edition Budweiser Harley-Davidson cans – for those who give everything to their craft,” a male narrator said, speaking over a rock instrumental.
“This Bud’s for you.”
The masculine tone of the commercial is a clear contrast between the previous partnership of Bud Light with Mulvaney, a 26-year-old “transgender” influencer, who promoted a can of beer with his face on it to celebrate 365 days of his “womanhood.”
Anheuser-Busch, the company that owns both Budweiser and Bud Light, has lost $15 billion since the ad with Mulvaney was released. The bosses in the company are now desperately trying to win back customers who started to boycott the beer.
The Budweiser commercial with Harley-Davidson was released last week alongside the launch of the limited-edition cans. That was the first time when the two companies have partnered.
The Daily Mail reported that each can feature the slogan “Kings of our Craft” and the words “brewed and built in the USA.”
“The greatest legacies are built one detail at a time. Here’s to an American collaboration for the ages,” Budweiser said.
However, people on social media saw what the company was trying to do and expressed their criticism by saying that the attempt to move past the Mulvaney debacle has been unsuccessful.
The backlash against Bud Light led to calls from some people to boycott of all Anheuser-Busch’s beers, among which are Michelob Ultra and Stella Artois.