(Headline USA) Ben & Jerry’s could face a Bud Light-style boycott after the company posted an Independence Day tweet blasting the U.S. for celebrating “stolen land.”
The company’s official Twitter account called for customers to commit to “returning” land “stolen” from indigenous people this Fourth of July, starting with Mount Rushmore.
“This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it,” Ben & Jerry’s wrote.
This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE
— Ben & Jerry's (@benandjerrys) July 4, 2023
The company linked a blog post explaining its thoughts further.
“Ah, the Fourth of July. Who doesn’t love a good parade, some tasty barbecue, and a stirring fireworks display?” the company wrote.
“The only problem with all that, though, is that it can distract from an essential truth about this nation’s birth: The US was founded on stolen Indigenous land. This year, let’s commit to returning it. Here’s why we need to start with Mount Rushmore.”
Customers immediately called for a boycott.
“Make @benndjerrys Bud Light again,” singer John Rich wrote, referring to conservatives’ successful boycott of Bud Light in response to its partnership with controversial transgender influencer Dylan Mulvaney.
Another user responded: “Long overdue for the Bud Light treatment. You hate the country, fine. We won’t buy your product. All good.”
Someone else quipped that Ben & Jerry’s should start by returning its own property to the indigenous people that once inhabited it.
“I look forward to the virtue signaling Ben & Jerry’s returning their factory’s land to the Abenaki and Mohican Native Americans that have lived in Vermont for 10,000 years,” the user wrote.
Ben & Jerry’s has come under fire multiple times in the past several years for pushing leftist ideology onto its customers. Last year, for example, Ben & Jerry’s announced it would no longer sell its product in Israel’s West Bank region in protest of the nation’s alleged treatment of Palestinian residents.
